published : 2023-10-26

Biden's Failures on Student Loan Debt Messaging Could Have Election Consequences, Report Says

'We've just been left high and dry,' says frustrated student loan borrower

A photo of President Joe Biden delivering a speech on student loan debt messaging, captured with a Canon EOS 5D Mark IV.

TikTok influencers are outshining the Biden administration when it comes to educating the public about student loan debt, debt relief programs, and government initiatives, according to a Politico report.

Borrowers are expressing their disappointment in the lack of guidance from the Biden administration, with one student loan debt holder stating, 'If the government is trying to help us be educated on what the next steps are and what it is that we need to do, they are failing pretty epically. It sort of feels like, to me personally and to a lot of my peers, that we've just been left high and dry.'

An image of a frustrated student loan borrower looking at their paperwork, taken with a Nikon D850.

Politico highlights the administration's weak social media presence, calling it 'pretty cringe.' The White House has only one TikTok video on their income-driven repayment (IDR) plan, which has garnered minimal engagement. The Education Department's TikTok account has very few followers and no videos on the repayment option they advertise elsewhere.

With confusion and frustration growing among borrowers, misinformation and debt relief scams can thrive. Experts warn that the administration risks alienating Gen Z and millennial borrowers, jeopardizing one of Biden's major economic promises.

A picture of popular TikTok influencers discussing debt relief programs, shot with a Sony Alpha A7III.

While the White House and the Education Department have not responded to requests for comment, it is clear that the current messaging strategy on student loan debt is falling short. Online content creators are seizing the opportunity to fill the void and attract the attention of borrowers seeking guidance and relief.

As student loan payments resume, the debate over canceling loans and its cultural and economic consequences intensifies. The Biden administration must reconsider its approach to address the concerns and confusion surrounding student loan debt.