published : 2023-12-10

Major retailers use AI to slash number of clothing returns when shopping online

MySizeID has teamed up with over 100 retailers to help cut the number of online returns

A man measuring his body with a tape measure, using MySizeID's AI technology to find the perfect fit. [Photo taken with Canon EOS 5D Mark IV]

One company is making a splash in the retail space by using artificial intelligence to cut the number of online shopping-related item returns.

Since 2014, MySizeID has developed an algorithm that learns the habits and measurements of the consumer, saving retailers between 30 to 50% on the returns of the item.

During a recent appearance on 'Varney & Co.,' MySizeID CEO Ronen Luzon explains why artificial intelligence is the key to future returns, an issue that has plagued the e-commerce industry for years.

A woman browsing through an online clothing store, utilizing MySizeID's algorithm to determine the right size for her. [Photo taken with Nikon D850]

Through A.I., MySizeID informs the consumer as to what size the requested item would most likely be for their body type, helping them find the perfect fit.

"We actually recommend to the consumer what size they really need in that particular item. So if you select large, for example, and we think you need a medium, we alert you that you need a medium. And if you still order the large, we understand that the return is because of size related [sic]," Luzon explained to Stuart Varney.

Luzon told Varney that MySizeID has partnered up with over 100 retailers, including well-known brands such as Levi's, Canali, and Desigual, to help achieve the shared goal of limiting online returns.

A group of people in a retail store, representing the partnership between MySizeID and well-known brands like Levi's, Canali, and Desigual. [Photo taken with Sony A7 III]

Among the many companies that are using artificial intelligence to their advantage is Walmart – the world's largest retailer. Walmart is using A.I. to automate its office tasks and improve its customer service.

As reported, when Walmart overhauls its entire shopping experience with A.I., you can bet the entire retail landscape will follow.

Despite its recent conception, A.I. has quickly contributed to the technology space and will likely continue to change the future of retail shopping forever.